Sunday, January 28, 2007

The (M)Adman Diaries Part III: Crazy Creatives

The following story is a work of fiction. Names, characters, places and incidents either are the product of the author’s imagination or are used fictitiously… Ok, this is already the third of the installment. You know how it goes.

Dear Diary,

So it’s been 10 days, huh? I’m guessing this is probably the longest time I’ve lagged on my posts (I’m too lazy to check). Anyway, the migraine’s back. Yes it is. And it’s a lot more awful than MC Hammer’s comeback restyling himself as a gangsta rapper.

So where are we? Oh yes, we’re on a witch hunt, trying to figure out who among the people I work with has triggered my migraine the most. Don’t get me wrong, I know there are a lot of possible reasons for this, like my chronic insomnia (if there is such a thing), or my balding neighbor’s miserable attempts at aping Garth Brooks on karaoke. (Don’t break my head, my achy-breaky head. I just don’t think you understand… Who-wee!) But if you think about it, I’ve been an insomniac all my life and yet I never had migraine until I entered the world of advertising. So go figure.

I just think it makes perfect sense. These are the people I spend the whole day (and night) working with. And for those who are unfamiliar with the experience, think of it as going to work with the cast of Seinfeld. A typical client would be like George. Mean, neurotic and slow-witted. Elaine, however, would make a great Account Executive. She has, after all, an IQ of 151, and is often referred to by Jerry as “The queen of confrontation”.

And so it goes. I’m already done with clients and AEs. And now, I am down to one department. It has to be done. In the interest of being fair (and due to my colleagues’ constant nagging), I have to do Creatives. No stone should be left unturned in this witch hunt.

Who are we in Seinfeld, you ask?

Most people (including the clients and AEs) would agree that the creative department is surrounded by witty, eccentric and crazy people. Think Kramer and multiply that by 30.

But that’s too stereotypical, hence the reason why I’d like to think of myself as Jerry. The 'only sane man' in the stage. The figure who is "able to observe the chaos around him but not always be a part of it.” Yeah, yeah. I’m being safe. But this is my blog so bite me.

On with the show, err, post. Below are some unforgettable verbatims I have collected in my 6 years of experience working as an advertising creative.

A conversation between a Creative Director and an Art Director regarding a client revision request:

CD: "You need to add a line on the cover of the invite that says how to open it"

AD: "Huh? But it’s a tri-fold.... How do they not know how to open it?"

CD: "The client can’t figure out how to open it. Just add ‘open here, moron’"

Same project. AD asks the Copywriter to revise the copy based on the client’s inputs:

AD: "Client wants it to be simple. One word. But it has to convey everything in the brief."

Copywriter: "Oh, they must want those secret magic words that mean four things at once. Tell me man, do I look like J.K. Rowling?”

A Creative Director briefing a Production Designer regarding a sample of the casts’ costumes:

CD: "I don't like the colors, violet and black don't work together"

Designer: (Scans the CD from head to toe) "But you're wearing them!”

The same Creative Director, calling his Copywriter in the middle of a presentation after going on vacation leave for 2 weeks:

“I call you because I’m watching the ads with the client and I’ve just realized I don’t understand them either.”

Here’s more:

"I need awards! get me awards! If you don't get me awards, otherwise I will make sure you get fired before I do."
- an incompetent CD yelling at his team after being told by the management that he hasn’t won a single award in 5 years during his evaluation..

"Why not fold this up until it has sharp corners and shove it up your stupid college bum."
- the same CD criticizing the work of a nervous intern. The intern turned out to be an award-winning Art Director in a multi-national agency 4 years after.

"Listen to me people! I don't want any of you in here working on All Saints Day."
- An Executive Creative Director, thinking he's being generous.

“Guys, I’ve been told that some of you are avoiding work. I’m really disappointed. Please be reminded that in order for us to get our bonuses, we have to make an effort this quarter.”
- Same ECD, sent via text message while he was on vacation at a beach

Yet again, the same ECD doesn't show up for a client presentation, leaving his CD and a junior writer to present a major campaign:

CLIENT: "Where’s your ECD? Shouldn’t he be here?"

CD: "He can’t make it, he's out on an unbreakable out of agency commitment."

CLIENT: "Huh?"

Junior Copywriter: (Butts in) "Don't tell anyone, he's playing golf with his brother."

Talk about juniors:

"You don’t get it! It’s not what I have in mind!”

“Hey, I just followed your script!”

“Oh yeah? Then why did you make it a cartoon?"
A junior Copywriter after an Art Director shows him his storyboard.

Two designers on a phone conversation discussing a client's logo in Photoshop. Guess which one is the junior:

"This logo isn’t the right size."

"Well, I have the file open in Photoshop and the dimensions are correct."

"That can’t be right. I’m measuring it and it’s about 1/8. Too small."

"How are you measuring it?"

"I’m holding my ruler up to the monitor."

A junior artist, after spending 6 hours on one storyboard, was confronted by the Art Director:

“Hey man, what’s taking you so long?”

“This is hard. I want to make the thought bubbles as realistic as possible.”

The same junior artist, asking a senior designer about a logo:

"Uhmm… sorry to disturb you man, I’m quite new here. This being my first job and all… So… uhm… tell me… what does the Red Cross logo look like?"

A junior copywriter, sitting in for his first radio ad recording, tells the sound engineer:

"Can you tweak the sound effects further? I want it to sound like a brick hitting a parachute."

The same copywriter, asking his art director about the copy he wrote in the layout:

“Whoa! Dude, I didn’t know you write Spanish!”
- The layout is a draft with Lorem Ipsum placeholder text

How about the oldies:

"Yeah, just make something fresh and new. Something like the Beach Boys."
- Creative Director briefing a sound designer for a jingle.

"I need you to find a blonde model…. Hmm…someone like that Carmen Diaz."
- Same Creative Director to a Talent Caster

"We are zigging when the rest of the market is zagging..."
- An Associate
Creative Director in the middle of his speech for a client presentation.

"Well Lisa, after all this time you know how we work."

"Jim, my name is Susan."
- Creative Director to long time client

"I like it. It makes me want to come. I mean, to the event! It makes me want to come to the event!"
- A late fifty-something Executive Creative Director to a twenty-something AE, reviewing an invite to an event a day after flyers of the “anti-sexual harassment law” was passed in the office.

"She’s a great writer but she needs to figure out which is more important to her: this account or her sister’s wedding."
- Executive Creative Director / Agency Owner discussing the evaluation of one of his writers

"What project? I didn’t hear about that project. Two weeks ago? Oh, it was in my email? Kaya naman pala (That’s why). I don’t read my emails eh.”
- Art Director to Account Executive

AD: "Make it look like Prada... lots of young, bright, pastel colors!”

Designer: (Thinking about it for a moment) “Uhm… Don’t you mean Benetton?”

CD: “No, Prada! Don’t you watch Queer Eye?
- The AD has often denied rumors that he is gay.

Copywriter: "The voice-overs for the videos in English, German, French, Spanish, and Italian are all good, but the voices are all different! Can't we have all them done by the same guy?"

Producer: "And who do you want to do them? C-3PO?"

And other hilarious boo-boos:

"What we give you is what you get."
- Print Producer to a disgruntled Client

“Can’t you make that dog smile? Don’t you have a smile filter on this expensive machine?”
- Ex-creative Agency President and Owner

“And now… the ice cake!”
- Same owner during a pitch, meaning ´icing on the cake’

"We need something that has never been done before. Find out how everybody else did it - and do that."
- Creative Director who wanted a promotion

"Can you make the design 17% better?"
- Creative Director giving comments to his Art Director

"So you have two breaks on your bike! Whats the other one for?"
Receptionist, flirting with a hunky Copywriter.

“Can you ask the announcer to produce a whispering scream?”
- Creative Director, during the recording of a radio spot

“I just thought of an original idea I saw in Thailand.”
- Executive Creative Director

“Brief? Why should I read the brief? Creativity comes from here!”
- Creative Director, pointing at his intestines

“It’s actually a dog… (snickers)… and he’s got this funny bark… (snickers)… no, actually it’s a bitch… you know, like a female dog… (snickers)… and she goes… (snickers) Woof! Woof! (Bursts into uncontrollable laughter)

- An Art Director explaining a storyboard to a client during a late night presentation. Turns out, he just came from a party and he’s smoked 3 joints. Yup, he’s stoned.

Thursday, January 18, 2007

The (M)Adman Diaries Part II: Overzealous AEs

The following story is a work of fiction. Names, characters, places and incidents either are the product of the author’s imagination or are used fictitiously, and any resemblance to any actual persons, yada-yada-yakity-yak…

… the verbatims are all REAL, though.

Dear Diary,

I’m sorry it took me this long to follow up on my last entry. My migraine is gone. Thanks to my friend, and her wonderful, wonderful drug called “Exedrin”. I just took one pill and it hit me like an anvil.

I was going to take Wizard's advice and buy Imatrex but I forgot the name when I went to our pharmacist...

“Miss, do you have Ime--- Imi --- Imu --- (running out of vowels) Imo ---


She blurted out, loud enough so everybody in the room would know that I have diarrhea. I was gone faster than she can say LBM.

I hate it when they do that. I remember when I was still in college and I’d go to the drugstore to buy me some “protection”. I’d sneak into an empty void from a sea of sweaty customers, patiently waiting for a pharmacist to notice me and take my order. I never waved my hand to call their attention. I just waited. (Hey, I was only a student then, and I happen to be in a very conservative country, where talking about premature sex in public always raise an eyebrow or two. Ironically so since single parenthood statistics are going through the roof.) And when finally one of them pharmacist approaches, I make sure I whisper clearly, yet very discreetly, what I want to purchase. Almost always, the pharmacist would yell back to make sure they heard me right.


“ANONG FLAVOR?” (What Flavor?)

I shriveled in embarrassment and slowly retracted my footsteps. Could you imagine my grandma buying vaginal wash from the same pharmacist? Or my grandpa buying a box of Viagra?

Anyway, like I was saying, I finally got rid of that pesky menace called migraine. However, I have yet to find out the source. Who triggered my migraine and what did he or she do, better yet say that made me dizzy and nauseous?

I was done listing some unforgettable conversations with clients. I, however, felt that I have to give them the benefit of the doubt. What about our own? The same people who inhabit the place I work? Why not? I spend more time with them than I do with my clients.

Hmm… the witch hunt continues.

Could be it be our Account Executives?

Don’t get me wrong, Diary, AEs are such wonderful colleagues. They are, most of the time, very efficient, hardworking and resourceful. (I really have to say this because Blair Mitch, Gorgeous Noelle, and Celine - God forbid, she's a futsal player - might kick me in the balls). No, seriously, they're great AEs. And I have worked with a lot of good ones too. Some of them even carry a powerful, yet rare weapon in their arsenal – Beauty & Brains. However, in advertising as well as in life, there are some bad apples.

Take this AE, for instance:

AE: “I can’t see the website from my laptop, all I see is numbers.”

AD (Art Director): “What kind of numbers?”

AE: “I think it’s one of those HTML codes.”

AD: “Have you tried connecting to the Internet?”

AE: (Defensive) “You think I'm stupid? You think I don’t know that I need to connect to the internet before I can access the website??”

AD: “So, you’re connected. Can you read the message from the browser?”

AE: “What browser?”

AD: “Internet Explorer. Or Mozilla Firefox. The one you use to open a webpage!”

AE: “I’m using Microsoft Word…”

How ‘bout these guys:

“Wow, your web banner design looks great! Let’s print a copy to present to the client. Make sure it’s animated!”

“Woohoo! Guys! Good news! The client has agreed to shoot on a bigger budget! We have HIV!”
- Account Director, announcing that a TV spot would be filmed in HD (High Definition) Video.

“What a coincidence! I have the same sticker in my computer at home!”
(Account Executive to a copywriter, pointing at the newly-installed CPU in his desk. The sticker reads: Intel Inside)

“Please, I need the design for a circular sticker. Measures: 20 x 40 centimeters.”
(Agency, Account Executive)

“We need your help. According to what I understood from the client, we have to put subtitles on the radio spots. Is that doable?”

What about the AEs who have Arithmophobia (fear of numbers)?

AE: “Can you print the logo and send it to me?”

AD: “Sure thing. What size?”

AE: “As big as you can so we can use it for other assignments.”

AD: “8 X 10?”

AE: “Hmm… how about… 70 meters?”

Another incident:

AE: “If we do the poster 40 centimeters wide and the height in proportion, will it look awful?”

Media: “No, it would still be in proportion.”

AE: “OK. What if do it in 20 centimeters wide and the height in proportion?”

And yet another:

AD: “How do I layout the copy?”

AD: “Hmmm... just make it centered... to the left.”

These two however, deserve special honors:

AD #1:

AD: “We can’t use this painting for the print ad.”

AE: “Why not? We have money. We can buy the rights!”

AD: “Wha—you don’t understand! This painting is…”

AE: (Feeling smug) “Nonsense! I will contact the artist now! What’s his name?"

AD: (Nonchalant) "Vincent Van Gogh"

Silence. The AD waits for the Ae’s reaction. Instead, she picks up a notepad and writes.

AD: "Ok, I will call him now and get his approval."

AD #2 (during a pre-production for a print ad):

AD: “Ok. About this photo. Are we going to buy a royalty-free image from the web, or are we going to use a talent and shoot?”
- The photo in question is that of a Dinosaur.

(Next post: The (M)Adman Diaries Part III: Crazy Creatives)

Friday, January 12, 2007

The (M)Adman Diaries Part I: Evul Clients

(Disclaimer: The following story is a work of fiction. Names, characters, places and incidents either are the product of the author’s imagination or are used fictitiously, and any resemblance to any actual persons, living or dead, events or locales is entirely coincidental.

However, the verbatims are all REAL.)

Dear Diary,

I was on leave today. Migraine – had it for the longest time. They say it’s a common disease for admen - people working in advertising - especially creatives. We deal with a lot of stress, that’s why.

I spent half the day catching some long-lost sleep. The other half, thinking what triggered my migraine besides the lack of it. Pardon my rambling; I’ve had four Advils already.

What could’ve caused it? Better yet, who? As I ponder and recall previous discussions with the people I deal with every single day at work, I began to wonder…

Could it be my clients?

Could it be the high-maintenance client who makes demands as if he owns our souls even though he only contributes to 1/1,116 of our billings?

“It’s just a minor revision. We’re just changing the copy and layout of the whole print ad. And, oh, the concept doesn’t fit so we might want to change that as well.”

Asked what exactly he wants and when he needs it, the humble client replied:

"It’s simple really: I want you to come up with something that’s never been done before; something that touches hearts and minds all around the world. Oh, and I need it by 11 tomorrow morning."

Could it also be the client who knows what he wants, so much that he wants everything present in his ads?

"We love option 1. It is by far the cleanest layout. We'd just like to add a little contact information. Just the call to action, website and 8 of our partners’ logos. You guys are the artists. Just do your thing to make sure it’s not too cluttered. I mean, hey, you really can’t read all that information in a billboard, can you?”

What about the client who can't make up his mind?

Account Exec: (yelling sarcastically) "Finally! The client has given us FINAL approval! He just asked if we could change one small thing. Woohoo!"

(From a client’s email):

“Please be reminded that we are selling a superior product. It is the best in the market. However, we can’t put this in print because we can’t prove it, and we don’t want the people to know that it’s not. So can you just say it’s superior without really saying superior?”

Could it be the unprofessional ones?

Client: (Raging) “You always send me the layouts too late. I will not approve them like this!”

Creative: “But we sent them at 2 pm…”

Client: “Yes, but I just got to the office at 6pm!”

Or worse, those that are just plain stupid?

(Dumbfounded) "You guys are giving me a hard time here. How on earth do you expect me to put the link on my desktop when you know I only have a laptop?"

(A telephone conversation:)

Client: “There’s a little spot on the HTML.”

Artist: “Where?”

Client: “Between the pictures and the description. I move around the little arrow and the spot stays there. Is it a mistake in the HTML code?”

Artist: “I don’t know about a spot, it’s very strange. Maybe your monitor is dirty?”

Client: (Pauses for a while, then shouted) “Oh, yes! Yes! You’re a genius!”

(During a client brief):

“Ok, here’s what the problem is. Our bank is losing many clients, especially the retired senior citizens. The main reason for this is their death. Our objective is simple: get those clients back.”

Worse, stupid clients who act smart or those who won’t admit they have any idea how advertising works:

“I asked for the photo in high resolution! I can’t work like this! A photo is in high resolution when I can’t see it in my computer!”

Client: “Can you change the word ‘exquisite’ on the ad? I personally think that any words including the letter X are way too complicated for our market to comprehend.”

Copywriter: (Sarcastically) "You mean like, axe... and sex?"


Client: "Just change the damn word!" (and leaves the room)

"This flyer is urgent! I don't know how you do it but just do it so it fits an envelope. Just like the one I'm holding now".

(Client to creative... on a phone conversation)

You see, dear diary, I’m at a lost as to what or who caused my migraine. To make it worse, clients are not the only smart people in the world of advertising. Sometimes, skull-cracking comments like the ones above are caused by the same people we work with. That’s right. People from advertising.

But I'll just save that for my next entry. It’s getting late and it’s time for my 5th pill. I better hit the sack early as I still have to figure out what to do with those darn flyers.

Good night.

(Next post: The (M)Adman Diaries Part II: Account Executives)

Monday, January 08, 2007

Timeout for Thank Yous

Greetings from the Kingdom of Midlandia.

I, in behalf of her Majesty the Queen, Crowned Prince Carlos and Princess Bianca wish to extend our most deepest gratitude to the good citizens of Bloggerville who have sent their most heartfelt felicitations on her Royal Highness Supreme’s 8th birthday.

Ever the humble royal, the Princess took off her crown and majestic gown for one day and observed this momentous occasion with her family in the most intimate of gatherings. Hence, we celebrated this special day according to her desire.

This involved visiting a neighboring resort for an early morning dip in the pool, where the Princess exchanged a few laps with her brother, Prince Carlos, whom she always beat fair and square despite the fact that he’s a year and a half older. Queen Joy, ever the loving mother and wife, prepared a picnic of scrumptious sandwiches and lemon ice tea.

Come lunch time, it was my turn to delight the Princess with an exquisite dish. And so I toiled in the kitchen for more than 2 hours preparing her favorite Kaldereta recipe – a Filipino version of Beef Stew – and salad.

Not long after, the royal chamber became busy when the real celebration began to take place. Aunt Countess Chech arrived directly from a flight from Canada just to be with her niece on this special occasion. Aunt Princess Julie, though still sick from a slipped disk she suffered from playing Polo, grabbed her cane and joined the soiree. The royal grandsfolk were also present – The Old and Wise King Bert and of course, Her Majesty Queen Elizabeth. Then there are the children – a select few of the Princess’ loyal friends coming in from various kingdoms. Those who didn’t make it, like her grandmother Empress Rose, her aunt Dutchess Rozelle and uncle Duke Edzel of Georgia, USA sent their gifts and cheerful greetings.

Dinner was intimate yet special, as we had our feast of the regal barbecue, colonial fried chicken, majestic mango cake, ice cream supreme, and of course, the inevitable royal spaghetti. After dinner, the Princess opened her gifts. But the most wonderful surprise came when I ushered her in front of the imperial computer. Before opening the internet browser, I told her a story.

I told her that a true Princess is loved by many. That a real Princess touches the lives of not only the people around her, but also those who are living far, far away from her kingdom. I told her that a real Princess radiates beauty that spreads throughout continents. It breaks the barriers of time, distance, age, gender, and race.

And just when I thought I saw her forehead starting to wrinkle in confusion, we opened her last gift. There it laid, right before her eyes, a picture of a Princess with a lovely poem just below it. She began to read. I told her to scroll down and she did, until she stumbled upon something very familiar. Her photo! A Happy Birthday greeting with her name on it! I tried to read her expression. It was a mixture of shock and awe. And then, almost inevitably, she blurted, “That’s me!” I nodded. “I’m on the internet!” she added, calling on her brother. I told her to click on the comments below. Being older and having a louder voice, I asked Carlos to read the messages. What followed was a series of queries and surprises. First, she asked who these people are, why they know her name and why they know it’s her birthday. Then, after explaining to her how a real Princess is known to have many friends from around the world, she blurted, “I want to meet them!”

She inquired about The Wizard. Asking if she really is what she says she is, and I showed her the photos of her enchanting forest. She asked me about Dirk, a bit frightened of his photo at first, until I told him that he is a very gentle, kind man who’s expecting the birth of his own Prince. She asked me about DNR and why he’s wearing a skeleton mask when Halloween is already over. She asked me about all these fascinating people, and every time I come up with an answer, I smiled. Looking at my Princess and how obviously surprised she is with this little gift, I smiled.

Later at night, before she retired, she remembered. She asked me to print a copy for her to show in school. Lastly, she asked me to tell all these people, these wonderful, wonderful people thank you. Just then, knowing how 8 year-olds almost always prefer to receive than to give and forget to say thank you when the presence of a gift steals their attention, I felt glad. Knowing that somehow, I did something right.

And so, in behalf of her Majesty Queen Joy, Crowned Prince Carlos and Royal Highness Supreme Princess Bianca, I, humble King Russkal of Midlandia wish to say THANK YOU to the great, loving and caring citizens of Bloggerville for your support and participation in this noble endeavor.

Believe me when I say, we can’t thank you enough.

Sunday, January 07, 2007

Timeout for A Princess

I’m taking a time out with my Princess.

For 8 years ago today, she was born. Her name is Bianca, a sweet, noodle-haired bundle of joy. And this is her day. This is her time. This is her poem.

 Life is fleeting, years rush past....
and little girls grow up so fast.
Let me take time out to be
glad that mine's still here with me.
And though I'm busy through the day,
let me take time out to play...
Let me take time out to smile,
to linger with her for a while...
To invite her under the table for tea
and dress up silly as can be.
Let me take time out to sing
and dance and skip
and twirl and swing...
To splash in puddles when it rains
and make her fancy daisy chains.
Let me take time out to hear
about the things that she holds dear.
Let me tuck her in at night,
hear her prayers, turn off the light.
And for one more moment let me pray
and thank God that we shared this day.

Happy, happy birthday my sweet, sweet Princess!

Every little girl dreams of becoming a princess. My little Bianca is no exception. And today, with your help, I want to make her dream a reality.

Imagine the look in her eyes when she opens the comment box and reads all your majestic greetings! So, if you would, please send your wishes to Princess Bianca below.
Many thanks from the Kingdom of Midlandia.

Friday, January 05, 2007

Enjoy the silence


Don’t be scared. Sit still. Can you hear your heart beat?

Since the beginning of 2007, I have always felt this tingling sensation in my stomach. No, it’s not the kind of emotion caused by fluttering butterflies, nor the ones caused by nervousness and anticipation. Nor panic.

It’s the kind that hits you like a battering ram and leave you unconscious. Without caution. Without pain. Without any physical manifestation. None, other than…


It’s unbearable, this feeling of lightness. To not utter a single word. To suddenly hear nothing but your heartbeat. And yet you allow it to happen. You don’t even consider to speak. You don’t even think. As Milan Kundera said, “When the heart speaks, the mind finds it indecent to object.”

Suddenly, everything’s clearer. Everything that I have ignored, wittingly or otherwise, are slowly revealing. Everything that have been right there in front of my eyes that I have failed to notice.


My sister has slipped disc. She acquired it 3 days before Christmas and she has spent the Holidays lying in the couch. Immobile from her waist down, she chose the couch than the bed because she doesn’t want to feel locked up in her room. My parents keep her company during bedtime by sleeping in a mattress in the living room. They have postponed countless party invitations, the annual reunion and spending Christmas Eve with my relatives because my sister couldn’t join. They spent New Year’s Eve locked up inside the house. She has been receiving therapy on a daily basis.

My dad has kidney stones. I personally rushed him to the ER twice in 2006 and the doctors gave him some kind of medication to cure his ailment. The problem with my dad is, like me, he’s not a big fan of medicines. He always say, he’ll get better, that the medicines are too expensive, or, if he runs out of excuses, he just tells us that he simply forgets. Right now, he’s taking up herbal medicines – a tea that’s suppose to melt the stones and rid him of whatever it is that’s bothering him. Up to know, we constantly remind him to drink it.

My mother has hypertension and all these problems aren’t helping her to relax and stay calm at all.

My wife had her share of health misfortune with a visit to the hospital’s emergency room during the first week of December. Thank God she’s ok now.

Amidst all these - health problems with my family, I managed to retain my cool. I am a busy man. A very busy man that have always shown support to his family during their times of need, at least whenever he can. Time is of the essence. I hate wasting time therefore I always make sure I do whatever I want, when I want. I got used to this pace that I have started living life like a race, leaving all the worries and troubles behind, in a blur, as I dashed into life like a mad man.


Now, in the calming presence of silence, I realized that I have buried my head into the sand. Like a coward, I have hidden what I truly feel, or felt about what my family is going through, and the support I have given them is not enough. I’ve always hidden behind my excuses that I have started to become indifferent. I have chosen not to notice these problems and carried on with my daily routines. I have chosen to live a carefree life. No worries. Everything’s going to be fine. I concentrated too much on pushing forward that I left so many things behind. In the process, I kept a safe distance. Away from all the trouble and pain. Away from harm.


The moment of silence has given me what I didn’t have, living a fast-paced, driven lifestyle. Clarity.

Thank God, it couldn’t have arrived at a better timing.

It’s the New Year. 2007. I have now survived 3 decades, and in 2 and a half months time, I will be enjoying the last year my age will be in the calendar. What better time to regain my focus. To stop and finally, smell the flowers. What better time to pause, take a breather and enjoy the silence.

It’s 2007. It’s going to be a great year. I know, as long as I take my time.